Concept, design and direction for Renault's "Life Designed" Windows 8 Ad-in-App experience. Based experience and interaction off of Renaults design philosophy petals of life by engaging consumers with beautiful photography, dynamic animations and unique gestures. Articles: the drumsoftpedia
Prototype created to leverage new touch capabilities within a msn.com billboard ad format. The design was created to expand upon and leverage Star Trek’s iconic brand. I wanted the user to feel like they were using futuristic touch screen elements while learning about the new movie release.